Content that resonates
Macro Editorial focuses on five content types. Our writers know markets and how to draft content your clients actually want to read.
Blogs
Ongoing, digestible posts that keep your firm's perspective visible and your content calendar filled.
Articles & Commentaries
Publication-ready pieces for trade press, LinkedIn, or your own site, sharing your more layered insights.
White Papers
Deep, well-argued pieces that make the case for a strategy or theme — designed to spark conversations with prospects and clients.
Market Outlooks
Timely calls on what lies ahead, and how to position for it.
Annual Reports
Substantive reviews of performance, written to hold a reader's attention, not just check a compliance box.
Start Your Narrative
Ready to elevate your firm's presence?
How We Work
Assess & Plan
We start with a conversation, not a template. Together, we map out your content strategy — whether that's a full roadmap for the year ahead or a focused plan for a single campaign — and set goals that connect directly to your broader marketing objectives. No content for content's sake.
Gather the Story
Every piece starts with real expertise. We interview your subject matter experts, dig into meeting notes, and review internal and external presentations to surface the insights that make your content credible, specific, and genuinely useful — not generic.
DRAFT
We write the first draft, and it's a strong one. You review, we revise, and we keep iterating together until the piece sounds like you and says exactly what it needs to say.
Get Them talking
Great content doesn't stop at publication. We help extend its reach with social media copy, distribution planning, and promotional assets so clients and prospects see, and discuss, your insights.
Curious about using artificial intelligence for better content?
We appreciate the craft of writing and the power of AI. We discuss how to combine them in our insight.
